Contractual work at Alpine Home Air Products. Hired on to redesign e-commerce global website, and some future applications that the company will be investing in. My role included Creative Direction, Art Direction, Design, UI/UX Design, and a bit of Strategy to help elevate the Alpine brand at a holistic level and to help create a fresh new brand voice for the ever evolving company.
Designing a fully responsive website.
One of the requirements of the project was to build a simple solution that worked on all major devices. The client did not have enough money or resources to commit to a truly responsive build. In order to dodge this hurdle, we built a site on a fixed 960 grid in order for the ratio to work across all platforms. Got to utilize what you have when you have it.
Thinking about the consumer journey
When building out the initial comps for this project I kept the Alpine brand in the foreground of my thought process as I felt there was some real potential to elevate the brand’s identity more. Working around the Alpine blue, I integrated it as a major accent to a clean and streamlined use of white. The Alpine blue was used to help draw attention to actionable items on the page, and help guide the consumer through the buying process. Additional use of greens indicated a buying process action. Establishing these colors helped with the overall design process.
Alpine Home Air Website Re-Design
Alpine Home Air established an e-commerce system at a time when e-commerce websites were not a typical endeavor for a company to get involved in at the time. This helped in lots of ways with the build as there were restrictions and requirements in place that had to be meet by design. This helped illustrate a typical consumer journey on the website, and the design was built with that journey in mind.
