BRAND ACTIVATION
Activating the brand narrative in digital
Brightspeed was created with a mission to give rural communities a better high speed internet option. Launching in 2022, with aggressive goals, we had to quickly establish a digital experience that lived up to the brand promise of delivering an exceptional customer experience rooted in simplicity and transparency.
Our challenge was to differentiate Brigthspeed and appeal to a skeptical audience that’s been consistently let down by internet providers
RESEARCH
Insights Fuel the Experience
Brightspeed was created with the mission to give rural communities a better high speed internet option. Launching in 2022, with aggressive acquisition goals, we had to quickly establish a digital experience that lived up to the brand promise of delivering an exceptional customer experience rooted in simplicity and transparency.
DIGITAL DESIGN SYSTEMS
Modern, Flexible Design
We knew the Brightspeed design system would need to integrate seamlessly with client’s CMS, Adobe Experience Manager (AEM). Through atomic design principles, we crafted a clean, inclusive, and scalable design that merged digital best practices with a new brand look and feel.
21%
Increased brand awareness
55%
Increased purchase flow completion
DOCUMENTAION & TESTING
Friction-free Implementation
Introduced new tools and documentation to foster greater team collaboration and mitigate risk. In developing rigorous user instructions, we ensure consistency across all digital touch points.vTranslating Design to Tech: Comprehensive documentation outlines functional annotations and prototypes to eliminate misinterpretation and ensure design is built to intentions and standards.
COMMUNITY EQUITY INITIATIVES
Serving the community at large
Brightspeed believes that internet equals opportunity — which is why they set out to provide reliable, affordable internet to traditionally underserved communities across 20 states. To deliver on the brand tenants of transparency and trust, it was imperative they educate consumers on digital literacy and equity.
We created a new web experience that was tailored for consumer, business and community group audiences. With their specific needs in mind, we developed relevant content to highlight available resources, real-life stories of impact and funding opportunities for qualified individuals and small businesses. The result is site that seamless integrates into the brand experience and positions Brightspeed as a strategic partner to leaders in the communities they serve.