We designed a transformative brand experience to captivate, inspire, and engage educators worldwide. Using the power of storytelling, we were able to showcase the real-life impact of integrating Apple technologies into the classroom. Through usability research and journey mapping, we built an experience that connected audiences to the most relevant content, while fostering an environment of exploration and interactivity.
Empowering educators to embrace Apple products as essential tools for learning and thriving in today’s modern world.
A Journey Of Exploration
Content Navigation: Consistent routing tiles were applied to help users easily access similar stories within their preferred education level, or simply browse all.
Content Hierarchy: New page structure tells stories in the most compelling, cohesive, and simple way — using images, quotes, and stats as inflection points.
Interactive Elements: Video was integrated throughout to allow users to engage and connect deeper.
Showcasing Stories of Impact
Our creative design centers around real-life success stories, illustrating the profound difference Apple solutions can make — from reducing overall costs to creating happier, more engaged learners. Working shoulder-to-shoulder with our design team, we infused technologies that enabled simple updates and the addition of new success stories.
Building for the Future
Defined Architecture: Built a set of standardized components, to address all use cases, making future updates and QA faster and easier.
Centralized Content: Leveraged Handlebars and Markdown tools to synchronize content updates across the digital experience.
Creative Technology: Deployed engaging video loop components that automatically play upon scroll to immediately draw the user in.
Defined Color Palette
Thinking through the color palette we wanted to keep it distinct and in tune with the over all vibe the brand was trying to portray. Ultimately we went with dark earth tones, with some nice contrasting pastels to go along with it. We wanted the color choices to compliment mother nature and all its moody glory.
All Stories
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K-12
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Higher Education
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College Students
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SF Regular
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SF Thin
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