Carefully crafted, Canadian-grown cannabis and terpene-rich extracts designed to give you a moment to pause, reset, and reconnect with yourself.
COVE was born in British Columbia’s Okanagan Valley, a region known for producing some of the finest cannabis in the world. From the beginning, the brand focused on craftsmanship, starting with a curated selection of cultivars and carrying that same attention to detail through every step of the growing and harvesting process. Only the highest-quality colas from each harvest make it into a COVE product.
While at Leo Burnett, I worked with a cross-disciplinary team to support new and emerging brands in the cannabis space. One of the first to come through the door was COVE.
This engagement was a complete brand and digital build. The work spanned website design and development, e-commerce experience design, and supporting creative across print and social. The goal was to create a modern, premium presence that felt grounded in nature while still pushing the category forward.
